Blog - ShoppingIQ

How to Optimise Your Website for AI-Powered Search Experiences

May 27, 2025 Feed Management, Google Shopping Ads

As AI tools like Google’s Search Generative Experience (SGE), Bing Copilot, and ChatGPT continue to reshape how users discover information, traditional SEO strategies are no longer sufficient on their own.

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Investing in Brand Building to Maximise Google Shopping Performance

April 23, 2025 Feed Management, Google Shopping Ads

It’s no secret that upper-funnel marketing can significantly boost both click-through rates and conversion rates on Google Shopping.

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How To Add Greater Value for Clients in a Competitive Environment

February 26, 2025 Feed Management, Google Shopping Ads

Winning new business is getting tougher. In 2025 the digital marketing landscape is saturated with agencies offering similar services alongside new entrants and freelancers adding to the competition.

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How ShoppingIQ Can Drive Remarketing Revenue For E-Commerce in 2025

February 06, 2025 Feed Management, Google Shopping Ads

In the ever-evolving world of e-commerce, one thing remains constant: the importance of remarketing to drive sales and increase revenue.

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Google Shopping CPC Inflation in 2025: Trends and Practical Tips

January 01, 2025 Feed Management, Google Shopping Ads

As digital advertising continues to increase, businesses leveraging Google Shopping Ads face a critical challenge: managing rising Cost Per Click (CPC) rates.

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Retail & eCommerce - 5 Essential Black Friday Tips for Maximizing Sales in 2024

November 08, 2024 Feed Management, Google Shopping Ads

Black Friday is fast approaching, and retailers are gearing up for one of the year’s biggest shopping events. This period offers a prime opportunity to boost sales and attract new customers.

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